Why Promotional Products Should be Part of your Marketing Plan

Whatever the field of business you’re in, there’s a perfect promotional product out there for you. Clever, well thought-out promotional products will make you stand out from you competitors. When clients or customers use your promo products, they give other people (prospective clients) a look at your company’s logo and name.

A recent study found that promotional products establish a bond between consumer and company, by use of branded products. Promotional products are a powerful way of not just getting your business into the minds of potential customers, but more importantly, keeping it there!

Here are some facts why you should be incorporating branded products into your marketing plan:

• 94% of us can still recall the name and industry of a business that gifted us a promotional product, even after the six-month mark.
• Consumers were three times more likely to return as paying customers out of loyalty when gifted promo products rather than through over advertising mediums like web, print, TV or mail.
• 52% of consumers said their impression of a company is more positive after receiving a promotional product from them
• Up to 50% of consumers interact with their promotional products daily.

Internal Marketing

Internal marketing is the promotion of a company’s services and products first and foremost to its own employees. The idea behind it is that employees who are enthusiastic about their company, believe in and understand the company’s goals and vision are more likely to share that enthusiasm with others. People who feel valued in their workplace are far more likely to benefit the company than unhappy ones. Investing in promotional products is the most cost-effective marking tool. Why spend big bucks on formal brochures or sales driven print, that are most likely going to get binned? Try handing out promotional products instead as a creative way to showcase your contact information.

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