What your Brand Color say about your Business

What your Brand Color say about your Business? Have you ever wondered what goes on behind the making of logo or brand? One of the key factors that companies and marketers consider whilst developing their brand is the color. Brands use color to increase recognition and drive purchase decision of the consumer. The psychology of colours is one of the most interesting aspects of marketing and branding.

Did you know? Color have the power to influence customer’s purchase decision towards a product or brand, studies show that 74% of purchase decisions are made in store.  The Best Brand Colors Your brand color have a powerful impact on how your customers perceive your business so ensuring that you have the perfect colors to match your brand is vital.

The colour Red has such a powerful meaning, this color attracts the eye and grabs the audience attention. This color is bold and an energetic colour that symbolizes strength, determination and power.

Blue is associated with the sky and the ocean; this color may not be as attention grabbing as colours like red and yellow. Blue is also the most popular favourite of both me and women which means it is well liked. This color has a history of being a welcoming brand that is trustworthy, dependable, responsible and secure.

Green is the color that represents nature and growth, it creates a calm and relaxed feel. This vibrant color communicates and promotes the idea of health and the environment. Normally, having the color green in your logo conveys the message that your brand is environmentally friendly, this is the sole reason why vegetarian and organic brands strive and push out the green in their logo.

EverythingBranded.com offer free logo designs to anyone wanting to start a business, contact our experienced account managers at 0116 3660052 or visit our website and make an enquiry to get started.