Sun's Out, Brand's Out: Must-Have Summer Merchandise

As the summer sun begins to shine, it's the perfect opportunity for businesses to elevate their brand visibility with seasonally appropriate promotional merchandise. Aligning your marketing strategies with summer activities not only keeps your brand top-of-mind but also fosters a positive association with leisure and enjoyment.

Here are some must-have summer promotional items to consider:

1. Customizable Sunglasses

Sunglasses are a summer staple, making them an excellent promotional item. Offering customizable sunglasses allows your brand to be showcased at beaches, parks, and outdoor events, enhancing visibility. EverythingBranded provides a variety of styles that can be tailored to reflect your brand's identity.

2. Branded Beach Towels

A high-quality beach towel offers ample space for your logo and ensures repeated use, reinforcing brand recognition. Recipients will appreciate the practicality during beach outings and poolside lounging.

3. Personalized Cooler Bags

Cooler bags are essential for keeping refreshments chilled during summer excursions. By providing branded cooler bags, your company becomes a part of picnics, barbecues, and camping trips, extending your reach to diverse audiences.

4. Eco-Friendly Tote Bags

With a growing emphasis on sustainability, eco-friendly tote bags serve as both a functional item and a statement of environmental responsibility. These bags are perfect for carrying groceries, beach gear, or daily essentials, all while promoting your brand.

5. Promotional Water Bottles

Hydration is key during the warmer months, making water bottles a thoughtful and practical giveaway. Opt for designs that are durable and stylish to ensure they become a go-to accessory for your audience.

6. Custom Beach Balls

Inject some fun into your promotional strategy with custom beach balls. These playful items are ideal for beach events, festivals, and family gatherings, offering a light-hearted way to keep your brand in the spotlight.

7. Waterproof Phone Pouches

In an age where smartphones are indispensable, waterproof phone pouches provide protection against water damage during aquatic activities. Branding these pouches ensures your logo is seen every time someone safeguards their device at the pool or beach.

8. Customized Flip-Flops

Flip-flops are synonymous with summer relaxation. Offering customized flip-flops not only provides comfort but also turns every stroll into a branding opportunity.

9. Personalized Fans

Help your audience beat the heat with personalized handheld fans. These practical items are especially appreciated at outdoor events and festivals, keeping attendees cool while displaying your brand prominently.

10. Branded BBQ Sets

Summer is prime time for barbecues. Providing branded BBQ sets ensures your company is part of these enjoyable gatherings, associating your brand with good food and good times.

3 Ways to Measure the Success of Your Summer Swag Strategy

Got goals? Ensure your swag investment delivers results by setting clear, trackable objectives. Defining your Key Performance Indicators (KPIs) will help you gauge success effectively.

1. Track Social Media Engagement and Reach

Social media is a powerful tool for boosting brand awareness and interaction. To measure impact, encourage recipients to engage with your company online—ask them to like, follow, or subscribe to your social pages. You can also prompt them to share photos featuring their swag, tag your brand, or use your event hashtag.

2. Analyze Sales and Customer Feedback

Want to know if your swag strategy is working? Let the numbers and direct feedback guide you. If you’re hosting an event, leverage built-in opportunities for attendees to share their thoughts. Include a section specifically for swag-related feedback and track sales before, during, and after the event to assess its influence.

3. Measure Employee Satisfaction and Engagement

Gifting summer swag to employees is a fantastic way to show appreciation and boost morale. To evaluate its success, conduct employee surveys or create a company swag store with additional items they can purchase.

By tracking these metrics, you’ll gain valuable insights into the effectiveness of your swag strategy and maximize your investment.

Incorporating these summer-themed promotional products into your marketing efforts can significantly enhance brand visibility and create positive associations with your audience. By aligning your merchandise with the season's activities, you position your brand as both relevant and thoughtful, qualities that resonate well with consumers.