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Home /  Blog / Pens & writing / How to Use Custom Pens Within Your Business

How to Use Custom Pens Within Your Business

22nd February 2023 in Pens & writing

Throughout history, pens have gone through a series of significant changes from thick reeds used by Egyptians to quills used within the 19th century all leading us to the modern pen we all know and use today. With the average pen having the ability to write up to 45,000 words it’s fair to say we have seriously advanced in our writing utensil game.

However, it doesn’t have to stop there. Having the ability to customize your own range of pens allows your business to elevate your marketing strategy to a new level. Not only are branded pens one of the cheapest promotional products available on the market they also have one of the lowest costs per impression at approximately $0.000436! So, whether you are looking to boost your brand’s visibility, build customer loyalty or just simply reach out to new customers, custom pens provide the perfect route to success.

Promotional Pens

From a marketing perspective, a branded pen can open a whole host of opportunities for your business whether it’s improved brand awareness, customer loyalty, or reputation.

Whatever your business, organization, campaign, or charity is all about, custom pens are sure to provide you with a reliable tool for your marketing plan. With so many industries and individuals in need of pens for writing down important notes, essays, and plans your range of branded pens is sure to become a daily staple in your lucky recipient’s life. Custom pens have a place everywhere so no matter where your pen ends up it is sure to create impressions and awareness for the goods and services you offer.

At schools, colleges, universities, offices, workshops, stores, canteens, and studios the list of places and locations in which a pen imprinted with your logo could end up is endless. So, if you are searching for a promotional product that is guaranteed to get your brand out there and into the eyesight of new and existing customers, custom pens are the perfect solution for your business.

What kind of company uses branded pens?

When it comes to promotional pens almost any company or organization you can think of is sure to benefit from using them within any part of their marketing campaign and that includes yours, too. Having custom pens printed with your brand’s logo is the perfect way to create mini-ambassadors for your brand, due to their practicality and functionality they are sure to find themselves on the move meaning they are becoming exposed to new potential customers every day.

The types of businesses and organizations that typically gravitate towards branded pens as their main promotional offer are office-based businesses however, promotional pens aren’t limited to a specific business as everyone will find themselves in need of a pen at some point or another.

The great thing about branded pens is that they can be handed out everywhere and we mean everywhere. Whether you are welcoming a new employee with a welcome pack or promoting your brand at a tradeshow or exhibition nobody is going to reject a free pen, making them the perfect promotional product for businesses seeking to increase their brand’s visibility. Not to mention the wide choice of promotional pens available, meaning they can suit a whole host of businesses whether budget or corporate.

What types of custom pens can I get?

In terms of pens, there is a wide variety however the most popular include:

• Click-Action: These pens have a ‘click-action’ mechanism that makes them easy to use and a great overall promotional pen for anyone looking to promote their brand effectively and affordably.

• Twist-Action: Like click-action pens, these pens have a ‘twist-action’ mechanism that allows them to be used quickly making them a great choice for businesses and employees who need to write down important notes during meetings.

• Stylus: Looking for a multi-functional pen? If so, stylus pens are a great option! Coming in both plastic and metal, stylus pens are perfect for businesses that use tablets in day-to-day activities.

• Ballpoint: Invented in 1888, ballpoint pens are a classic when it comes to creating branded pens. Reliable, affordable, and durable ballpoint pens were created to write on rougher materials such as wood and leather making them the perfect match for any business seeking to promote their brand.

• Banner: Want to really get your message across? Customizable banner pens are a great way to ensure that your message takes center point. Just simply pull out the banner and allow your design to do all the talking for you.

• Light: Brighten up your campaign with a branded light pen! These pens are great for any business looking to put a unique twist on the traditional promotional pen. Coming in a range of designs and styles, these pens are sure to light up your upcoming marketing campaign.

• Multi-functional: These pens are perfect for businesses looking to get the most out of their investment. When it comes to promotional pens you want something that customers are going to use daily so why not get a pen that can do more than simply write?

• Wooden & Eco: In an ever-growing eco-conscious world wooden and eco pens are perfect for businesses looking to take a more sustainable route. Coming in a range of materials and styles, these pens have a better impact on the environment than your stereotypical plastic pen allowing you to do your part in protecting the planet.

In addition to these, however, there are some less common promotional pens on offer such as our extensive range of novelty pens great for companies that want to stand out from the crowd.

Despite all the different materials and styles of branded pens on offer from EverythingBranded (not to mention all the different colors, shapes, and sizes available) you can always be confident that your logo will look fantastic once printed on a custom pen.

Here are 5 of our favorite promotional pens…

1. The Dart Pen comes in a whole host of colors making it easy for you to find a combo that makes your logo center stage. With a plunge-action, this pen is easy to use and makes the perfect starter product for any business looking to invest in promotional products for the first time.

2. Searching for a comfortable fit for your business? If so, the satin stylus pen is a great choice. Made with a rubberized grip this pen provides comfort and control when writing and comes with a stylus action on top meaning it can be used on touchscreen tech devices such as tablets and phones.

3. Want something more eco-friendly when it comes to choosing your next promotional product? The biodegradable recycled pen is the perfect option for businesses that want to be more sustainable without the heavy price tag. Made out of 20% recycled material and 65% biodegradable material this custom pen includes a pocket clip making it easy to transport around and about!

4. As Rihanna once said, shine bright like a diamond! Our diamond ballpoint pen has been a top seller for years and with good reason, with its unique shape and color options this branded pen is great for businesses looking to stand out from the crowd when it comes to promoting their brand. Perfect for schools, offices, weddings, birth parties, corporate events, and more, this premium pen takes promotional pens to a whole new level!

5. When it comes to promotional pens the lumi retractable highlighter is a standout choice. Available in 6 bright colors your brand is sure to stick out creating a lasting impression. This pen is great for individuals who like to highlight important information.

Remember, whatever custom pen you choose, your logo is sure to be seen all over the place. So, what are you waiting for? Create your own range of promotional pens today and give your business the attention it truly deserves!


Lauren Lawless, Marketing Manager at EverythingBranded
Written by Lauren Lawless Marketing Manager
A dynamic marketing professional with years of experience, Lauren has brought a fresh perspective to EverythingBranded since 2023. With a diverse background spanning corporate and non-profit sectors, she possesses a strong ability to develop innovative marketing strategies that meet the needs of our customers. Lauren is instrumental in working with the marketing team to drive brand awareness and growth throughout all territories.

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